# Thinaer: Thinaer delivers operational visibility and lets you know everything happening, everywhere it’s happening, the moment it happens\.

> Thinaer is the Physical AI capture layer that turns the physical world into structured, AI\-ready data\.

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## Pages
- [Thinaer](https://thinaer.io/new-home/)
- [Out of Thinaer Podcast](https://thinaer.io/out-of-thinaer-podcast/)
- [About](https://thinaer.io/about/)
- [DC Summit Lunch](https://thinaer.io/dc-summit-lunch/)
- [IoT Deployment Services](https://thinaer.io/deployment-services/)

## Posts
- [What 2025 Taught Us About Making AI Actually Work](https://thinaer.io/blog/ai-roi-gap-2025/): Only 39% of companies see measurable ROI from AI\. The barrier? Not the models—the operational data feeding them\. Thinaer CEO Bryan Merckling shares lessons from 2025 working with Defense, Aerospace, and Manufacturing leaders: AI initiatives fail when they're built on yesterday's spreadsheets and assumptions instead of real\-time operational visibility\. As agentic AI scales in 2026, this gap will separate winners from laggards\. The future isn't about choosing between operational excellence and AI transformation—they're the same thing\. Learn what the 39% understand that the other 61% are missing\.
- [Physical AI Starts on the Floor: Why GenAI Needs a Capture Layer](https://thinaer.io/blog/physical-ai-starts-on-the-floor-why-genai-needs-a-capture-layer/)
- [Aerospace Manufacturing Software with Next\-Gen Technology and Visibility](https://thinaer.io/blog/aerospace-manufacturing-software-with-next-gen-technology-and-visibility/)
- [Asset Tracking Solutions: The Complete Guide to Tool and Equipment Management](https://thinaer.io/blog/asset-tracking-solutions-the-complete-guide-to-tool-and-equipment-management/)
- [Your Operations Are Talking\. SONAR Lets You Finally Listen\.](https://thinaer.io/blog/your-operations-are-talking-sonar-lets-you-finally-listen/)

## Devices
- [Plug\-In Vehicle Tracker](https://thinaer.io/blog/devices/plug-in-vehicle-tracker/)
- [Advanced Plug\-In Vehicle Tracker](https://thinaer.io/blog/devices/advanced-plug-in-vehicle-tracker/)
- [USB Gateway Adapter](https://thinaer.io/blog/devices/usb-gateway-adapter/)
- [Plug\-In Smart Gateway](https://thinaer.io/blog/devices/plug-in-smart-gateway/)
- [Mini Data Collection Gateway](https://thinaer.io/blog/devices/mini-data-collection-gateway/)

## Type
- [section](https://thinaer.io/blog/layout_type/section/)
- [row](https://thinaer.io/blog/layout_type/row/)
- [module](https://thinaer.io/blog/layout_type/module/)
- [layout](https://thinaer.io/blog/layout_type/layout/)

## Module Width
- [regular](https://thinaer.io/blog/module_width/regular/)
- [fullwidth](https://thinaer.io/blog/module_width/fullwidth/)

## Scope
- [not\_global](https://thinaer.io/blog/scope/not_global/)
- [global](https://thinaer.io/blog/scope/global/)

## Device Types
- [Beacons](https://thinaer.io/blog/device_type/beacons/)
- [Gateways](https://thinaer.io/blog/device_type/gateways/)
- [Gateway Adapters](https://thinaer.io/blog/device_type/gateway-adapters/)

## Capabilities
- [Location](https://thinaer.io/blog/capability/location/)
- [Temperature](https://thinaer.io/blog/capability/temperature/)
- [Cellular](https://thinaer.io/blog/capability/cellular/)
- [Electromagnetic Activity](https://thinaer.io/blog/capability/electromagnetic-activity/)
- [People](https://thinaer.io/blog/capability/people/)

## Optional
- [Sitemap index](https://thinaer.io/sitemap_index.xml)