The People Powering Operational Visibility
We’re builders, problem-solvers, and partners — united by a mission to connect the world’s most complex operations.
Thinaer makes the hardest part of digital transformation easy — connecting physical operations to digital systems. We unify assets, equipment, environments, and workflows across manufacturing, aerospace, and defense, eliminating blind spots and reducing reliance on manual processes.
Our SONAR platform delivers real-time visibility and AI-ready data through maps, dashboards, and alerts — enabling smarter decisions, higher efficiency, and stronger ROI. With Thinaer, organizations can connect, visualize, and evolve at scale, staying agile, secure, and competitive.
“Thinaer’s platform-as-a-service, makes it easy for companies to achieve massive IoT digital transformation with the machines, assets and people they already have.”
Bryan Merckling, CEO
Our Values
Put People First
We adopt a listen-first approach and recognize a distinction between listening and hearing. People matter to us.
Be Forward Thinking
We believe in doing things differently. We implement innovative and transformative strategies.
Commit to Growth
We make it happen and measure progress. There’s not more just talking about it.
Champion Collaboration
We are built on our dedicated, multi-disciplinary team who are passionate about solving complex problems.
Thinaer Team
Bryan Merckling
CEO
Lisa Cook
COO/CFO
Bob Donnelly
EVP Sales
Paul Kavanaugh
SVP Technology
Bryce Merckling
VP Product Dev
Cory LaFleur
AVP Strategy and GTM
Taylor Veith
AVP, R&D and Classified Solutions
4 Questions for Business Leaders Considering an IoT-Led Digital Transformation
Leveraging Big Data to Transform the Aerospace Industry
Industrial IoT as an Enabler for Digital Transformation Evolution
